Eight days. That’s all time you have to consume a TastyPie once it leaves the warm confines of the Philadelphia-based Tasty Baking Company’s ovens.
Oh, sure, it’s still edible thereafter, but we’re talking about a fresh product here whose flavor profile changes as time takes its ravaging toll. It may be packaged to travel and sit on a shelf, but Philadelphia expats will tell you that the TastyPie they find on some drug store shelf three hundred miles from the bakery just isn’t the same as a TastyPie bought from a South Philly deli minutes after the distributor’s truck has rolled away.
Living a good two to three hours from Philadelphia, I try to stock up on TastyPies whenever I’m up there, drawing knowing stares from other travelers in 30th Street Station when I purchase ten at a time prior to catching a Northeast Regional home. Or, if I’ve bought the last Blueberry, cutting stares that threaten bodily harm.
What inspires this devotion, this hoarding instinct in otherwise rational adults? Just look at the packaging itself. No hiding of the pastry behind a wrapper with an idealized illustration—there it is, preening behind cellophane, cracks and flakes and all. Love me as I am, it cries.
TastyKake claims to make a quarter-million TastyPies a day, but they don’t look stamped out, like some widget on a press. TastyPies have character.