Re-Branding a Time Lord

Standard

Funny thing about Doctor Who is that the show’s visual identity has always centered on the current iteration of the Doctor and in the swirly title graphics; the title logo has never really been a focus for fan identity.

Current Dr. Who Logo

The lens-flare-esque logo for the Ninth and Tenth Doctors is a case in point. It’s just sort of there, really, not entirely memorable as it flips and flops in the time vortex as impatient viewers wait to for the show to start.

Prior logos were similarly utilitarian, as a nice BBC image gallery demonstrates.

io9 brings news that the BBC is updating the logo for the Eleventh Doctor, incorporating that most iconic of Doctor Who images, the TARDIS:

New Doctor Who Logo

While I’m admittedly circumspect about Matt Smith’s casting as the Eleventh Doctor, fearing that the new show runners are playing to a younger demographic than, well, the demographic that I inhabit, I like this new logo. Bit of a visual pun, and it’s surprising that the TARDIS hasn’t been used in the logo before.

But that lens flare is killing me!

(Images from the BBC Doctor Who site.)

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